The challenge of this project was to create an informational book that not only presented the history and character of Frutiger, but also used design to embody its unique qualities. The task required transforming historical and technical research into a visual identity—crafting a book that was organized, cohesive, and engaging. The design needed a structural system to provide clarity and unity, while also allowing variety to keep the content dynamic.
My solution was to design a book concept that reflected the clarity, functionality, and humanist qualities that define Frutiger. Originally commissioned in the 1970s for the Charles de Gaulle Airport in Paris, Frutiger was created to be legible from a distance and in motion. Its clean lines, open counters, and balanced proportions make it approachable yet highly functional. To capture this essence, I used a precise grid system, small color palette, and one font to ensure organization and readability, mirroring the typeface’s role in way finding and signage.
