Have you ever noticed how just changing the size or weight of a single word can completely change what you notice first? That’s exactly what this project explores. Starting with Univers, compositions were built to test how type can guide the eye, without needing extra decoration.
By experimenting with hierarchy, spacing, and rhythm. Small adjustments create very different experiences of the same content. Later, by pairing Univers with a serif and introducing imagery, the compositions became richer, showing how contrast can both clarify and complicate what we read. In the end, the project wasn’t just about arranging type—it was about proving that typography itself can carry both structure and expression.
